Delhi High Court Protects Actor's 'Personality Rights' From AI Misuse

15 October, 2025

The Delhi High Court has passed an order protecting the personality and publicity rights of Bollywood actor Hrithik Roshan, directing the removal of objectionable social media posts that illegally used his name, image, and AI-generated content. The ruling is part of a growing legal trend in India where public figures are seeking to protect their identity from unauthorized commercial exploitation and digital manipulation, setting a significant precedent for intellectual property law in the age of artificial intelligence.

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